One of OOH’s key tasks is to innovatively show product benefits via OOH mediums.  To help Rexona do this, Kinetic came up with the idea of using Kinect cameras to act as heat sensors. While this was done by operator not exact heat sensor spots, when MRT commuters passed by, the screen showed an image of them with orange stained (ie. Bacteria stained) armpits. At the bottom of the screen there was a notice that Rexona Active Defense 10 times reduces the bacteria in armpits and helps get rid of armpit smell.