The objective of this campaign was to capture the attention of pick up van users and introduce to them the new Ford Ranger. “Talaad Thai” is the largest wholesale food market and trading point for farmers, buyers and sellers of large quantities of locally produced and imported food products. As such Talaad Thai is one of the most strategic locations for reaching pickup van users. Ford took the opportunity to be the first pickup brand expose at “Talaad Thai” and doing so allowed them to get target consumers familiar with the brand, increasing brand awareness and recognition. We utilized 5 creative works in 40 posters along both sides of Street Isle road inside Talaad Thai.