Thai Drinks Co, maker of est cola, plans to strengthen its brand proposition in the 3rd quarter using the concept “Zaa Zeed Sud Kua”, which means the coolest carbonated soft drink (CSD). Their goal is to inspire teenagers to enjoy life to the fullest and express their real selves. To help strengthen their connection with Thai teens, est appointed Got7 as brand ambassadors, creating an exclusive collection of new packaging that features the Got7 members.
Kinetic helped support the campaign by relating the OOH media to the teens’ daily activity. As teens usually commute by BTS Sky Train and bus to their schools and teen hangout locations, we proposed:
- Transit : BTS Sky Train > BTS Train Wrapped and BTS Platform Column
- Street Furniture : MUPI (BKK & Upcountry) and PUN PUN Public Bicycle stations
After the OOH campaign launched, many teens began creating hashtags online that they had found the OOH ads of est GOT7, increasing, via social media, the campaigns awareness even more.PPT