Mazda CX3 has relaunched a new campaign under the concept, “See the world in the new angle” and needs ambient to create hype before it launches its new TV commercial.

Mindshare’s Invention team has initiated the idea of using mirrors to reflect another vision of seeing things under the idea of “Crete your own angle”.  This campaign combined OOH creativity and online together by adding the hash tag #seenewangle. online to create hype among passers by at Siam Square One which is adjacent to BTS Siam Square, the main BTS connection line.  This campaign occurred only 4 days before the new TVC launch.

Those who were taking photos with Mazda CX-3 ambient were given the chance share the photo with ambient, check in at the location of the ambient on Instagram, and, if their picture won the most votes, get gifts from Mazda.