Kinetic China Launches KiSS – Kinetic Social Management Suite

Kinetic China, the leading specialist in contextually connecting and activating audiences on the move, announced the launch of the Kinetic Social Management Suite (KiSS), a social monitoring tool developed and optimised for the China market. KiSS not only supports clients and agencies to conduct effective social monitoring in real-time, but with its customised algorithm and modules, it enables brands to create relevant and timely conversations, and ultimately nurture love among the target audience.

Although social listening tools have been around for years, the adaptation for client use has been a bumpy road, especially in China. Established global tools with data visualisation and interactivity still lack China market. Secondly, there are many locals centered on the social-scape in China, but they fall behind in the level of day-to-day user-friendliness for clients and agencies. Many clients have to simply subscribe to periodic reports.

KiSS’s whole setup is centred on a framework that puts clients’ consumers in the middle, following their social lifecycle from general social exposure, all the way to campaign specific social amplification and e-commerce sales results. KiSS focuses on the social health status of brands and their competitors, with enough insights to feed into daily social content management for our clients, all circling back to impact on real sales.  Kinetic calls this “social commerce”.

KiSS enables Kinetic to work with clients, in real-time, with all the social intelligence each module offers, and allows effective working sessions to be conducted where Kinetic and clients interact with each other and with KiSS, thereby releasing the full potential of real-time social monitoring.

13th December 2016

Kinetic Wins at Ocean Digital Creative Competition

Over the past six years, the Ocean Digital Creative Competition has challenged creative thinking and boosted OOH campaigns to a level eligible for Global Advertising awards (think Cannes Lions). The […]

 read more

2nd June 2016

Kinetic Malaysia & Executor Partner to Create One of Malaysia’s Largest OOH Media Specialist Agencies

Kinetic Malaysia & Executor Partner to Create One of Malaysia’s Largest OOH Media Specialist Agencies tenthavenue, home to WPP’s ‘Connected Consumer’ agencies, announces the formation of a new Out-of-Home entity in […]

 read more

19th October 2015

Kinetic Worldwide Launches Programmatic Offering for OOH

New York, NY, October 19, 2015 – Kinetic, the global leader in audience-based out-of-home (OOH) media, is developing a new way to plan and buy OOH. Having evolved its business […]

 read more